Multinational Corporations as Cultural Translators: Interpreting Difference in Diversity and Inclusion

This article brings Translation Studies and Language-Sensitive International Business into sustained in-depth critical conversation through an investigation how multinational corporations (MNCs) represent culturally translate discourses of diversity inclusion (D&I). Grounded in a discrete textual analytical MNC approaches to D&I, the authors use skeptical interpretive perspective examine D&I video content published on group websites. The study points towards imposition common corporate language as act mediation part parent companies. discourse remains ambiguous attempts reach multiple audiences simultaneously. While primary audience appears be job applicants, also demonstrates sensitivity needs expectations business-facing audiences, including customers, investors, shareholders. Interdisciplinary character, this employs concept cultural translation lens which demonstrate positional power shapes representation By extending understandings role value setting, continued expansion field enhanced comparative analysis self-perception with regard versus representations same.